Conditions d’utilisation
General Terms and Conditions (GTC)
Our personal data protection policy aims to establish a relationship of trust between you and our services, ensuring a positive experience in complete transparency.
Thanks to this policy, we can consider your requirements and meet your expectations.
To honor your trust, Lova ensures the utmost respect for your personal data and the confidentiality of our customers (hereinafter referred to as "Your Data").
For complete transparency, we guarantee you a secure use of our website across all available versions and related applications. Our data protection policy outlines how we process your data, ensuring that our services always align with the protection of your rights. Through this, we ensure the security, confidentiality, and integrity of your personal data across all our platforms.
Our policy guarantees that all necessary precautions are taken to protect your data from disclosure, loss, or alteration. That is why we provide you with all the necessary information to help you understand how we process your data. These data will only be retained for the time required for management and processing. You will always have access to your data and be able to modify them in your personal account on our website.
To this end, we strive to take all necessary measures to comply with applicable data protection laws.
Hereby, Lova commits, through this personal data protection policy, to respect the fundamental principles of the European General Data Protection Regulation (GDPR) and French data protection law by providing:
- Information on the existence and methods of data processing (Section 3)
- Your rights concerning your data and the implementation of these rights (Sections 6 and 10)
- Details on any potential data transfers to third-party countries or recipients
- Data retention periods (Section 5)
- Security measures in place (Section 9)
1. WHO ARE YOU?
When we refer to "you" in this Personal Data Protection Policy, we are addressing you directly as a customer of Lova, whether you have placed an order on our website, created a customer account without ordering, or browsed our website as a visitor without creating an account or making a purchase.
2. WHO ARE WE?
Lova is a sole proprietorship, represented by MINDEASE SOLUTION LTD, with its headquarters located at 71 - 75, SHELTON STREET, COVENT GARDEN, LONDON, WC2H 9JQ, UNITED KINGDOM
LOVA operates our website and, as such, carries out various data processing activities as the data controller.
3. WHY DO WE PROCESS YOUR DATA?
3.1. When do we collect your personal data?
Your personal data may be collected when you:
- Visit our website (through cookies)
- Create a customer account
- Place an order for one of our products or services
- Subscribe to our newsletters (via SMS or email)
Your data allows us to optimize your browsing experience, personalize our services, process orders efficiently, provide installment payment options, prevent fraud, handle refunds, and manage customer reviews.
3.2. Website navigation
To allow you to browse our website, we process your data based on your consent.
3.3. Order processing
To manage and process your orders, we use your data for:
- Customer mediation
- Customer relations (including via social media)
- After-sales services
- Remote sales
- Marketing and commercial prospecting
- Order management, deliveries, and logistics
The legal basis for processing this data is the contract between you and us.
For product recalls, LOVA processes data based on legal obligations.
For marketing and commercial prospecting, data processing is based on either consent or legitimate interest.
For "flash" payment services, processing is based on your consent.
3.4. Installment payment
For eligible customers, data processing is necessary to offer installment payment options. The contractual agreement between both parties serves as the legal basis, while your consent is required for processing banking data.
3.5. Customer reviews
To allow you to share your experience with other clients and leave reviews on our website, we use your data based on either consent or legitimate interest.
3.6. Payment collection and fraud prevention
We use your data to collect payments and prevent fraud, ensuring secure transactions. Processing is based on contractual obligations and the legitimate interest of LOVA as the data controller.
3.7. Advertising management
We process your data to:
- Expand our customer and prospect base
- Maintain technical processes for customer engagement
- Conduct statistical studies on advertising campaigns
- Manage promotional campaigns (excluding online gambling)
The legal basis for this processing is either your consent or LOVA'S legitimate interest.
3.8. Marketing texts and notifications (if applicable)
By entering your phone number during checkout and making a purchase, subscribing via a keyword, or opting into our notifications, you consent to receiving SMS updates regarding your order (including abandoned cart reminders) and marketing offers.
To opt out, you can click the unsubscribe link or reply with "STOP." Your phone number and campaign results (e.g., delivery status, engagement) are stored to improve marketing strategies.
4. WHERE DO YOUR DATA GO?
Your data is processed internally and is not shared with third parties except in the following cases:
- To process your orders, your data may be transmitted to service providers specializing in banking transactions, customer relations, after-sales services, delivery, IT development, website management, or warranty/insurance services.
- For installment payments, data may be shared with banks and payment processors.
- Customer reviews may be handled by third-party review management platforms.
- Online advertising campaigns may use data shared with advertising networks.
5. DATA RETENTION
Your data is retained only for the time necessary to complete the processes outlined in Section 3.
- Prospects: Data is retained for three years from the last customer interaction.
- Orders: Data is stored for five years in active records and another five years in archives.
- Banking data: Stored until the expiration date of the card (plus one day).
Cookies and their retention details are covered in Section 7.
6. EXERCISING YOUR RIGHTS
You have the right to:
- Access, modify, and correct your data
- Restrict data processing under specific conditions
- Request the deletion of your data (subject to legal retention requirements)
- Object to data processing for marketing purposes
- Establish post-mortem instructions regarding data handling
- Data portability
- Withdraw consent for processing based on consent
- File a complaint with the CNIL (www.cnil.fr)
To exercise your rights, send your request (including your email, full name, proof of identity, and postal address) to MINDEASE SOLUTION LTD, 71 - 75, SHELTON STREET, COVENT GARDEN, LONDON, WC2H 9JQ, UNITED KINGDOM
7. COOKIES
Cookies may be placed on your device to enhance your browsing experience.
Categories of cookies used:
- Essential Cookies: Required for site functionality (e.g., ordering).
- Analytical & Personalization Cookies: Improve navigation and tailor content.
- Advertising Cookies: Display targeted ads based on browsing history.
Third-party cookies (e.g., social media integrations, ad networks) operate under their respective privacy policies.
You can manage cookies in your browser settings:
8. DATA TRANSFERS OUTSIDE THE EU
Your data is usually stored within the EU. If shared with non-EU countries, we ensure compliance with GDPR via contractual safeguards.
9. SECURITY MEASURES
We implement technical and organizational measures to secure your data, including compliance with PCI DSS security standards.
10. AUTOMATED DECISION-MAKING
Some processes (e.g., risk analysis for "Pay in 4X") involve automated decision-making. If you disagree with an automated decision, you may request human intervention.
11. POLICY UPDATES
This policy is reviewed periodically and updated at least every three years.
Last updated: 31 January, 2025.